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Earth+ Clothing: How We Are Making a Difference

Weearthpositive is proud to champion these brands that are revolutionizing the fashion industry with their commitment to sustainability.


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Sustainable Materials Leading the Way


  • Recycled Magic:  Brands like Thaely, Doodlage, and The Terra Tribe are weaving a greener narrative by using recycled plastic bags, bottles, rubber, and even metal trims in their creations.

  • Natural Wonders: B Label, Nicobar, and The Summer House are utilizing the power of nature's bounty by incorporating organic cotton, recycled wool, cupro modal, khadi, and Tencel into their collections.

  • Biodegradable Brilliance: Mix Mitti is taking a stand against textile waste with their fully biodegradable clothing made from cotton fabric, duck cloth, and hemp cloth.

  • Closing the Loop: A Big Indian Story is rewriting the rules of fabric production by using plant-based vegan fibers like Piñatex and sustainable alternatives like cactus leather and apple skin leather.

  • Regenerated Revolution: The Terra Tribe and The Summer House are champions of regenerated materials. The Terra Tribe uses Tencel, a regenerated cellulose fiber, while The Summer House embraces Econyl, a regenerated nylon yarn made from recycled fishing nets.

  • Waterless Wonders:  Deven Supercriticals is a frontrunner in water-saving techniques, utilizing supercritical fluid processing to dye fabrics without a drop of water.

  • Hemp Power: B Label is a strong advocate for hemp, promoting its use as a sustainable and versatile material with benefits like UV resistance and carbon negativity.

The Earth-Positive Movement

These sustainable practices are not just about trendy fashion; they represent a commitment to a healthier planet. By reducing waste, supporting local artisans, and promoting eco-friendly practices, these Indian fashion brands are paving the way for a more sustainable future. WeEarthPositive is proud to be a part of this movement and empower consumers to make conscious clothing choices.

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